Since the last few months, I have been actively involved with SEMPO, the Search Engine Marketing Professional Organization, located at Sempo.org, and as part of this initiative, I am thrilled to announce the formation of SEMPO Canada and soon to be launched Sempo.ca. Here are some more about it:
SEMPO Canada is a SEMPO Working Group founded in November 2006 by Ken Jurina & Alexandre Brabant, which focuses on improving the growth, awareness and understanding Search Engine Marketing (SEM) including Search Engine Optimization (SEO) Link Building, Pay Per Click (PPC) Management best practices in this new field of marketing and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry. SEMPO stands for: Search Engine Marketing Professional Organization. SEMPO Canada will play the integral role of educating on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) through attendance of, exhibiting and presenting at numerous conferences, seminars and tradeshows throughout Canada. These events will be attended by SEMPO Canada Working Group members with the intention of recruiting further members to SEMPO as well as SEMPO Canada.
Since November 2006, SEMPO Canada members have made three educational presentations at the University of Alberta, represented SEMPO Canada at the Canadian Information Processing Society annual conference as well as Bar Camp in Vancouver, been interviewed on CBC Radio, and presented at the Government of Canada Business Link Centre to multiple Canadian cities via video conference. By Feb 01/07, SEMPO Canada intends on having a modest website, Sempo.ca complete with blog (consistent with the brand of sempo.org), grow membership to 12 members, and present at additional educational institutions and seminars.
In early 2007 SEMPO Canada looks to promote SEMPO and the SEMPO Canada Working Group through the involvement specifically
with the Toronto Search Engine Strategies (SES) conference where SEMPO Canada intends on exhibiting at a manned booth, presenting on panels and co-sponsoring a wine and cheese event with support from corporate sponsors and SEMPO.org.