Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.

Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.

To learn more visit the website at http://www.emetrics.org/toronto/

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5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .

1. Get the latest online marketing and advertising trends and insights from people and organizations leading the way:
· Gary Fearnall, LinkedIn Canada
· Paula Gignac, IAB Canada
· Michal Lorenc, Google Canada
· Alfredo Tan, Facebook Canada

2. Get up to speed with Content Strategy and a framework for managing the content landscape.

3.  Learn from fellow marketers, communicators and community managers how social media and community development go hand in hand providing the opportunity for more meaningful conversations and connections.

4.  Get introduced to new advertising opportunities that allow for improved targeting; learn the essentials of re-targeting; and how ad exchanges and demand side platforms can deliver top results.

5.  Get inspired by some of the most innovative thinkers of our time. Learn firsthand lessons from a top international agency and one of the most “liked” brands in North America and what it took to launch an award-winning, multi-platform campaign.

Join us at the Internet Marketing Conference - IMC Vancouver October 3-4 where over thirty leading experts and major brands share their wisdom on:

Content Strategy:
Understanding the Content Landscape
Content Marketing: Managing, Measuring, Evaluating

Social and Mobile Marketing:
TV Goes Social
Geo-Social Media
Innovation in Cross-Platform Marketing

Community Strategy:
Re-defining “Community” in a Digital World
Community Communications Case Studies

Trends, Insights and Performance
The Human Side of Marketing Analytics
Campaign Success Metrics and Attribution
Digital Marketing Trends
Mobile Marketing and Commerce for 2012

Campaigns and Commerce:
Ad Networks, Exchanges and Re-targeting
Conversion Optimization Strategies
Social Commerce and Advertising
Optimizing the Customer Experience

Explore, discuss and debate the best digital strategies.  With four tracks and 25+ sessions you can customize the agenda to best fit your needs.

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Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!

Summer is almost over and it’s time to start our meetings again to keep up with latest development in search marketing industry, get advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area. In last two months SEMPO Canada working group added 24 new members, mostly from Greater Vancouver area, and we continue to work to grow our membership. We are starting this fall series of events with presentation from one of new SEMPO Canada members - Matt Astifan from Web Friendly.

Therefore, the next SEMPO Vancouver SEM Meetup that will be held on Tuesday September 13, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Matt Astifan will be presenting on the Social Science Of Facebook Marketing to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the newly discounted membership fee at only $125 with the same great list of benefits available to all members.

The Social Science Of Facebook Marketing
Most businesses spend money on building a Facebook Page as a “secondary” website. However, with statistical data from Facebook data analysis company PageLever, it’s been proven that this strategy does not convert fans into customers. In fact, 93% of users NEVER RETURN to a Facebook Page after they click the “Like” button.

In his presentation “The Social Science Of Facebook Marketing” Matt Astifan from Web Friendly guides you through an in-depth analysis of how to engage customers and use Facebook Pages to retain new and repeat customers for your business.

You will learn how to:
Take Advantage Of Facebook News-Feed Optimization (NFO), What Experts Say Is The “New” SEO
Create A Custom Facebook Landing Page To Convert Over 32% Of Visitors Into Likes
Implement a Facebook Strategy That Has Distributed Over 10,000 Downloads Of Free eBooks & Reports
See 3 Facebook Advertising Designs That Convert A Click-Through-Rate Of Over 4% (average CTR of Facebook Ads is 0.04%)
Increase Your Likes By More Than 800% In 90 Days (targeted/authentic fans)
Use Facebook’s International Advertising Strategies To Grow Your Fan Count (less targeted, with larger numbers)
Double Your Engagement With 8 Facebook Marketing Mindsets

About Matt Astifan

Matt Astifan is an Internet entrepreneur and the President of Web Friendly, a Vancouver-based school for educating, inspiring and connecting professionals to new media strategies. Last year Matt presented to more than 500 business professionals through live presentations, and reached thousands more online. Matt works individually with clients, and also provides workshops and private corporate training. He is also the co-founder and organizer of Internet Masterminds Group, a rapidly growing not-for-profit organization which offers weekly meeting on Internet marketing related topics to its 600 plus members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
, Meetup Organizer
, Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/31396972/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

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Two weeks ago, June 29th, we had the first ever SEMPO Canada Search Summit in Vancouver organized by SEMPO Canada and Google Canada teams. We were discussing this idea with Google Canada team for several weeks, everybody was agreed that through the year Vancouver doesn’t have any major Internet marketing events except annual IMC (Internet Marketing Conference) in the fall, and finally we came with the date that was acceptable for both teams.

I was one of organizers of this event, mostly responsible for finding the place to host this event and setting up the venue. We had only three short weeks to set everything up and it put a lot of pressure on those involved in preparing presentations and venue, marketing and selling tickets for this one-day conference. With a help from Sophia Shakia, our volunteer event coordinator, we were able to get a great deal from Empire Landmark Hotel at 1400 Robson St., which offered us to rent a big ballroom with catering service for reasonable fee. We spreaded information about this conference through all local online marketing meetups, SEMPO Canada’s LinkedIn group, and our personal contacts and at the end we were had more than 100 people registered. This event was free for SEMPO members and Google clients in the area, for the rest of the public tickets were offered at $99 that included breakfast and lunch as well.

The main goal of SEMPO Canada Search Summit was to provide local search marketers with opportunity to explore new Search Marketing strategies through presentations prepared by both Google and SEMPO experts and let them opportunity to communicate face-to-face with Google team, ask questions, get quick reviews of sites and ad campaigns.

SEMPO Canada team made opening presentation with a quick review of SEMPO and SEMPO Canada working group, about organization’s mission and goals, global reach and recent activities here in Vancouver. It also presented 2011 State of Search Market report.

Google Canada team made several presentations about latest innovations in search introduced by Google, and latest trends in mobile advertisement and Social Media, just one day after Google+ social network was officially launched.

Q&A session in the afternoon lasted for almost 40 min. and everybody was given a chance to ask a question directly to Google team members. Some of the attendees were able to get their Google AdWords accounts reviewed on the spot

General feedback from most of the people show us that Search Summit was a great success, which we hope will become a regular annual event for search marketers working here in Greater Vancouver area. It was obvious how excited Google team was about the results of this event which makes me to believe we can expect the same event to be organized in other Canadian cities and here in Vancouver again next year.

SEMPO Canada team is also very happy to report about signing 22 new SEMPO members which is a great news for Canadian Search Marketing industry. We hope these new members will become an active supporters for organization. We are going to follow up with all new members soon to make sure they are informed about all local events organized by SEMPO Canada and actively participate in them.

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We are very excited to invite you to the first ever SEMPO Canada Search Summit in Vancouver (BC) organized by SEMPO Canada and Google Canada teams, which will happen in Vancouver on June 29 at the Empire Landmark, 1400 Robson Street.

SEMPO Canada Search Summit will explore successful strategies for Search Marketing, presented by both Google Canada and SEMPO Canada experts. Learn how important the “Three Be’s” - Be Found, Be Engaging, and Be Accountable - are to a successful marketing campaign. Discover latest innovations in search, including Advanced Search Formats, Location Extensions, Click to Call Ads, Longer Ad Headlines, Sitelinks. Get better understanding about Search Marketing industry through perspective and insights as seen through the eyes of both agencies and advertisers. Learn about latest trends in mobile advertisement and Social Media.

Date: June 29th 2011, 9:00am - 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $99 per ticket. Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free. Please login to your SEMPO account to get your free registration.

If you are not a SEMPO member yet, do not miss this great opportunity to join a growing global community of search marketing professionals and make your contribution to this fast expanding industry!

Join SEMPO now for only $125 and attend this exciting event for free, plus receive all the benefits of SEMPO membership for 12 months, including discounts to search marketing events, training at SEMPO Institute, access to library and free webinars!

For more details and registration for this event please visit SEMPO Canada Search Summit page.

We need volunteers!

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees.

We also need people to work at registration tables to serve attendees with registrations, badges, etc. Please reply if you are willing to help us with hosting this event, we will really appreciate this.

Please spread the word about this great event through your blogs, Facebook, Twitter, etc. Thanks & look forward to seeing you there.

SEMPO Canada team

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Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on May 5 in Vancouver, Fusion 2011 Pre-Conference Meetup!

We are happy to inform you about first annual Fusion Conference in Vancouver organized by IIMA. Conference will be held at Marriott Renaissance Hotel on May 6th 2011, 8:00am - 6:00pm. Fusion 2011 brings thought leaders from the Digital Marketing industry to exchange ideas and reveal trends that highlight how Search, Social Media and Mobile marketing are fusing to redefine how consumers are engaging brands; and communicates the understanding of the shifting online landscape.

For more details and registration for this event please visit Fusion 2011 page. Please spread the word about this great event through your blogs, tweets, etc.

SEMPO Canada, as one of the sponsors of this conference, will host next meetup as a pre-conference event on May 5, 2011 at Relish Pub (888 Nelson St. in downtown Vancouver) starting at 6:30 pm. We invite all the conference speakers, attendees and organizers to get together and have a great time before busy conference day. It will be a great opportunity to meet new people who work in the Internet Marketing industry and celebrate the launch of new event with a beer and a good food.

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees. 

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/17322743/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

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Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on April 4 in Vancouver!

Here is the first SEMPO Vancouver SEM Meetup that will be held on Monday April 4, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this first SEMPO Vancouver SEM Meetup, we will be discussing among SEMPO members what we would like to do with this exclusive group of Search Engine Marketing (SEM) professionals, especially now that all of the rules have changed as part of SEMPO, including the newly discounted membership fee at only $125 with the same great list of benefits available to all members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/16787714/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

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comScore publishes 2010 Canada Digital year in Review

comScore presents the 2010 Canada Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for navigating the uncertainties in the year ahead. The report provides a comprehensive overview of the digital landscape in Canada including overall Internet usage, high-growth categories, online advertising, video and search.

* How are Canadians consuming digital media, and how does this compare to other countries?
* Which trends dominated the digital landscape in 2010?
* How does media consumption differ across age and gender segments?
* What trends are we seeing in the social networking space, and what impact does that have on email activity?
* How has digital advertising shifted in the last year, and how has social media played a part?
* Which content categories are serving up the most videos? Who’s watching online video in Canada?
* What is the current state of the search market?
* How will mobile media consumption in Canada stack up against other markets?

Download the Whitepaper here.

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Canadians love surfing the web! According to comScore, Canadians spend more time online than users in any of the countries tracked. Canada has the highest penetration of Internet access too. About 68% of the Canadian population is online, comScore estimated in April 2010, compared to 62% in France and the United Kingdom, 60% in Germany, 59% in the United States, 57% in Japan, and 36% in Italy. Second, online video site users in Canada were also more active in passing videos along to others, and were more likely to have received links to video content. Canadians are significantly ahead of their counterparts in the US and UK by both of these social measures. Both these spell out immense opportunities for the Canadian Marketer! To read more, visit these articles by The Globe and Mail, eMarketer and TechCrunch.

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(OTTAWA, ON - November 15, 2010) SEMPO Canada, recognized as the authority in Search Marketing in Canada, announced today the appointment of Helen Faber, Owner of Canadian SEO agency WebFuel, as the first Provincial Chair for the organization. SEMPO Canada is one of the country groups under this organization the Search Engine Marketing Professional Organization, (SEMPO.org).  Focused on improving the visibility of ethical, professional and responsible search engine optimization and search engine marketing for the Canadian search industry, the appointment of Helen Faber in Canada sets the organization up to pursue the next phase of growth in Ontario and across other provinces. 

SEMPO Canada was created by founding members and co-chairs Ken Jurina, President and CEO of Epiar Inc. and Alexandre Brabant, President of eMarketing101, who are charged with the mission to educate and increase awareness of the benefits of ethical search. “We are very fortunate to have Helen on board,” said Jurina. “Her deep understanding of the industry combined with her experience in building relationships, both online and off, has made her the perfect choice for the role of Ontario Chair for SEMPO Canada.”

Helen Faber will be working closely with other leaders in the Canadian Search Engine Marketing industry to ensure SEMPO Canada’s mission is fulfilled. Not unlike other countries, the fields of Search Engine Optimization (SEO), Pay Per Click (PPC), and Search Engine Marketing (SEM), are well established in Canada. “We have a strong network of Search Engine Marketers who are extremely dedicated to ethical search from across the country. By building on that network, I look forward to continued innovation in the field to ensure business organizations in Ontario and other provinces across Canada are well served,” said Faber. 

Join SEMPO Canada on LinkedIn
SEMPO Canada is currently reaching out to other Canadian Search Marketing Agencies and in-house Internet marketers who are looking to align themselves with an organization poised to strengthen the Search Engine Marketing Industry. SEO, PPC and SEM practitioners, managers and/or educators are invited to join the SEMPO Canada LinkedIn Group, which officially launched earlier today. “We welcome all levels of expertise who are interested fostering growth, awareness and understanding of ethical search marketing in Canada”, adds Ken Jurina. The SEMPO Canada LinkedIn Group is open to Search Marketing agencies and in-house Internet Marketers from all provinces across Canada, and in both official languages, looking to share their knowledge.  Join the SEMPO Canada LinkedIn Group today to engage in topical discussions on Search Marketing, SEO, PPC and other search-related topics.

About WebFuel
WebFuel is an Ottawa-based search engine optimization agency that improves visibility in search and social media.  Specializing in Canadian organic, paid and social search, WebFuel offers ethical strategies, best practices and measurable conversions to empower business on the web.  For more information, visit http://www.webfuel.ca

About SEMPO Canada Working on behalf of the country’s search engine marketing and industry professionals, SEMPO Canada is non-profit professional search marketing association dedicated to increasing awareness and promoting the ethics and value of search engine marketing in Canada. 
Link: http://www.sempo.ca

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Announcing a new Meetup for The Vancouver Search Engine Marketing Group on December 7 in Vancouver!

Are you getting tired of spending CPM - CPC and see no ROI?
Would you like to learn more about integrating advertisements as content?

The next Vancouver SEM meetup will be on Tuesday December 7, 2010 at Ceilis Irish Pub. For this SEM Meetup, Jaimie Mcintyre & Jurien Groot, Affiliate Marketing Managers will be presenting on The affiliate marketing game. These two people have years of experience at one of Europe’s biggest affiliate marketing networks: zanox. At SEM Meetup Vancouver, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

Topics covered
This ‘no cure, no pay’ model has huge potential for conversion-focused advertisers and publishers. Would you like to know more about the ins and outs of this underestimated marketing mechanism? Join our next meetup!

From a European market perspective, our presenters will share their knowledge about this exciting marketing ‘game’:

* The affiliate marketing (advanced) basics
* Who are the players?
* What are the playing rules?
* SEM & affiliate marketing?
* What makes you win or lose as an advertiser and/or publisher?
* Tips and tricks to increase your odds

Presenters
For the past four years, Jaimie Mcintyre and Jurien Groot both worked at the leading European affiliate network, zanox. They managed affiliate marketing campaigns for clients such as, Esprit, T-mobile, Tommy Hilfiger, Vodafone and KLM Air France.

Currently located in Vancouver, they have established an affiliate marketing agency Plan J Marketing. Plan J Marketing will use their experience from the competitive market in Europe to monetize North American traffic and to help out clients who would like to implement new performance based marketing strategies.

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15318419/

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The next Vancouver SEM meetup will be on Tuesday September 21, 2010 at the Four Seasons Hotel, as part of the Internet Marketing Conference in Vancouver. For this special edition of the SEM Meetup, Ken Jurina, Co-Chair of SEMPO Canada and CEO of Epiar.com will be presenting on negative keyword and how to maximize ROI from paid search. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on September 21 during IMC Vancouver!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ken Jurina on Negative Keywords (Paid Search Management)

When: Tuesday, September 21, 2010 6:00 PM

Where:
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC V6C 2T4

Learn more here:
Meetup.com/VancouverSEM

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On September 21-23, Alexandre Brabant, Co-Chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there including Co-Chair Ken Jurina, who will be presenting during IMC about negative Keyword List and how to maximize your ROI through the use of Negative search terms. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.

More about The Internet Marketing Conference experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC). All aspects of doing business online will be covered from web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting to multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet those who have dared, pioneered, and succeeded. Learn from other’s mistakes. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge.

Newbies and seasoned Internet marketers will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

Details:
Internet Marketing Conference Vancouver
Date: September 21-23, 2010
Where: Four Seasons Hotel, 791 West Georgia Street, Vancouver
Investment: Starting from $395, see InternetMarketingConference.com/Vancouver for details

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I seriously thought for a long time that the introduction of the universal search, the additions of videos, docs and so on in search results, would have a tendency to shift importance to the top 10 positions in search results (as opposed to the top 5, the golden triangle as it was popularized by the Enquiro folks). A new study conducted by Chitika shows revealing facts: position #1 provides twice as much traffic than position #2. Bottom position of page 1 is 143% better than top position of page 2, which people only rarely read. Bottom line: if you are not on page 1, in the top 5 positions, you are done. Now, with all the new sites being launched every week, this task become increasingly difficult as it becomes tougher to reach the same positions.

Here is the link to the results of the study:
http://www.searchnewz.com/blog/talk/sn-6-20100601WhatIsTheTrueValueOfTopRanking.html

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I just got a great presentation from Larry Kim, CEO of Wordstream. on their new addition: Keyword tool plugin for firefox. It is great.

Here are the benefits:

- Free!
- Find topics rather than keywords
- Easy to use
- Fully integrated with most popular CMS (Drupal, Wordpress etc.)
- Highlight keywords for keyword density purposes
- Content creation ideas and automatic inclusion of selected terms
- Find secondary keywords or alternate keywords related to selected terms within the long tail

For blogging, it does not get any better to find content ideas located in the long tail of search queries. Try it! 

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