The next Vancouver SEM meetup will be on Tuesday September 21, 2010 at the Four Seasons Hotel, as part of the Internet Marketing Conference in Vancouver. For this special edition of the SEM Meetup, Ken Jurina, Co-Chair of SEMPO Canada and CEO of Epiar.com will be presenting on negative keyword and how to maximize ROI from paid search. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on September 21 during IMC Vancouver!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ken Jurina on Negative Keywords (Paid Search Management)

When: Tuesday, September 21, 2010 6:00 PM

Where:
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC V6C 2T4

Learn more here:
Meetup.com/VancouverSEM

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On September 21-23, Alexandre Brabant, Co-Chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there including Co-Chair Ken Jurina, who will be presenting during IMC about negative Keyword List and how to maximize your ROI through the use of Negative search terms. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.

More about The Internet Marketing Conference experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC). All aspects of doing business online will be covered from web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting to multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet those who have dared, pioneered, and succeeded. Learn from other’s mistakes. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge.

Newbies and seasoned Internet marketers will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

Details:
Internet Marketing Conference Vancouver
Date: September 21-23, 2010
Where: Four Seasons Hotel, 791 West Georgia Street, Vancouver
Investment: Starting from $395, see InternetMarketingConference.com/Vancouver for details

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I seriously thought for a long time that the introduction of the universal search, the additions of videos, docs and so on in search results, would have a tendency to shift importance to the top 10 positions in search results (as opposed to the top 5, the golden triangle as it was popularized by the Enquiro folks). A new study conducted by Chitika shows revealing facts: position #1 provides twice as much traffic than position #2. Bottom position of page 1 is 143% better than top position of page 2, which people only rarely read. Bottom line: if you are not on page 1, in the top 5 positions, you are done. Now, with all the new sites being launched every week, this task become increasingly difficult as it becomes tougher to reach the same positions.

Here is the link to the results of the study:
http://www.searchnewz.com/blog/talk/sn-6-20100601WhatIsTheTrueValueOfTopRanking.html

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I just got a great presentation from Larry Kim, CEO of Wordstream. on their new addition: Keyword tool plugin for firefox. It is great.

Here are the benefits:

- Free!
- Find topics rather than keywords
- Easy to use
- Fully integrated with most popular CMS (Drupal, Wordpress etc.)
- Highlight keywords for keyword density purposes
- Content creation ideas and automatic inclusion of selected terms
- Find secondary keywords or alternate keywords related to selected terms within the long tail

For blogging, it does not get any better to find content ideas located in the long tail of search queries. Try it! 

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SES Toronto, THE search marketing show in Canada, is approaching fast and this year, it will be on June 9-11 in Toronto, Ontario, Canada.

Please take a minute and look at the impressive list of speakers at Search Engine Strategies (SES) Toronto on June 09-11, 2010

I have been told that there are a number of brand new panels being presented for the first time at SES Toronto, including:

Eye-Tracking Research Update,
Search, PR & the Social Butterfly,
Meaningful SEO Metrics,
Video: The Next Marketing Frontier,
21 Secrets of Top Converting Websites

You can save up to $200 on their conference pass if you register between April 3 and May 21.

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A few days ago, I post a job on the job blog about this company called Web On Media. Yesterday I got 2 messages about this company and people were asking me to remove the post because of the fraudulent nature of the job positing and the underlying relationships. Because I want to make sure everyone knows about this company, I added some info to the job post, which does not seem to be enough. I am posting today new and more exhaustive information about this company and their so-called Internship position which has been posted in Vancouver recently. If you have been victim, please send more info to or simply comment on this post. Here is all the info below. Thanks!

Hello, I live in Minnesota, I too have been scammed by this Web on Media “company.” Fortunately, I’ve been in the game long enough to know a scam when it comes my way so I was able to steer clear of this scam with my time being my only loss. I saw an Ad on Craigslist that they had put for a “summer internship” position in web design for $20/hour. I checked out their website and it looked legit so I sent them a few paragraphs detailing my background and attached my resume. 2 days later I received an e-mail from them saying that I had passed the initial pre-selection and had moved on to the 2nd and final stage of the recruitment process.

Turns out that the final stage of the process entails signing up for the Intuit web design program to build a sample website and send it to them(which right there threw up red flags for me since what company would ask you to pay for software in order to fulfill their recruitment process, that and any monkey can build a website with Intuit, it’s designed to allow people that know nothing about web design to make websites).

On top of that they also wanted me to sign up for a telephone forwarding service and justified it by saying “as part of your internship you will have to make phone calls with clients and you will need a business phone.”

At this point I already knew it was a scam but I decided to respond to their e-mail anyway telling them that I was not interested in spending any money or signing up for any “free trials” in order to move forward with the recruitment process. That was 5 days ago, haven’t heard back from them since.

I hope this information is of help to you. Thanks! Jared

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Adhack.com, people-powered DIY advertising, just announced the winners from the Oly Awards: Best Brand and Best Ad Photographer for the Vancouver 2010 Winter Olympics. From a field of 800+ nominated ads, Coca-Cola was awarded The Oly Award for Best Brand of the Vancouver 2010 Winter Olympics for its advertising campaign and sponsoring of the Olympic Torch Relay.

Please find full post on winners here: http://bit.ly/baszF0

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It is with great pleasure and excitement that I announce a new Search Engine Optimization (SEO) project with Non-Linear Creations, a web design and web development firm in Toronto & Ottawa, to work with them on a high-end client in the Canadian landscape. As part of this role, I will be working exclusively in SEO in French for numerous pages. I will be working closely with Bruce Meikle, Search Engine Marketing Specialist for Non-Linear Creations.

Non-linear creations (NLC) is a leading web development and IT integrator, helping clients leverage the business benefits of Internet technology to drive traffic, support sales, and achieve a strong return on online investments.

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The next Vancouver SEM meetup will be on Tuesday April 13, 2010. We talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be every month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Marta Turek from Enquiro: The Double Edged Sword of PPC Measurability

When: Tuesday, April 13, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6B 1E3

Learn more here:
http://www.meetup.com/VancouverSEM/calendar/12102380/

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It is with great pleasure and excitement that I announce a new Search Engine Marketing project with SkiBanff.com to promote Sunshine Village Ski Resort & Mountain Lodge as well as their numerous family ski vacation packages in Banff, Alberta, Canada. As part of my role, I will be working closely with Don Beaulieu, Director of Sales & Marketing for Sunshine Village.

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It is with great pleasure and excitement that I announce a new Search Engine Marketing project with Layer 7 Technologies in Vancouver (BC) Canada to promote their XML Gateway & SOA Security Solutions Worldwide. As part of my role, I will be working closely with Eric Lowe, Marketing Manager for Layer 7 Technologies as well as Dimitri Sirota, Director of Sales & Marketing.

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The very talented Darren Barefoot & Julie Szabo are launching their second book on Social Media on November 24 in Vancouver and the entire geek community in Vancouver & BC is invited to this book launch & party. The social media handbook is called Friends with Benefits (Because these dead trees aren’t going to sell themselves.) and from what I heard from the ones that read the book already, it is a great handbook for anyone involved in Social Media. I am sure the party will be as great. Hope to seeing you there.

For more info, please signify attendance on facebook: http://www.facebook.com/home.php#/event.php?eid=197667080394&ref=nf

Here are the details anyway:

Date: Tuesday, November 24, 2009
Time: 7:00pm - 11:00pm
Location: Autumn Brook Artists Gallery
Street: 1545 West 4th Avenue

More info on the event:
One of the many benefits of being our friend…

We would love you to join us for the launch of “Friends With Benefits”, our book on social media marketing.

We’ll do a brief talk at some point in the evening, followed by a short reading from the book. We’ll also be available to personally inscribe the many, many copies you’ll surely be purchasing to give out as Christmas gifts.

Sundry details:
* Appetizers will be served
* Convenient cash bar
* Autographed copies of our book will be available for purchase for $20
* There’s lots of street parking around, or you may want to consider parking on Granville Island and walking up to the gallery. Otherwise, the location is served by many lovely bus routes.

For more info on this event, you can also communicate with Darren at

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Did I ever tell you how much I love my CMS? I run it for both eMarketing101.ca and francouver.ca, my social networking site for all francophones living in Vancouver. Both of them are run through ExpressionEngine (EE) and once a year, you can learn from developers & users alike. My friend & chief EE developer Travis Smith from hopstudios.com will be there as well as many others from which you can learn from. Here are all the details.

Friday, October 02, 2009
8:00 AM - 7:00 PM
Pravda Studios, Seattle, WA

Register Here
http://eeroadshow.eventbrite.com

Come join us for a day-long series of sessions on ExpressionEngine, our favourite content management system.

Summary of Sessions
8:30-9:30 am
Breakfast and Registration

10am-11am
“Introduction to ExpressionEngine - From The Man”
by Leslie Camacho

11am-noon
“Making Money Selling EE Add-Ons”
by a great group of panelists

Lunch and hang out time

1pm-2pm
“Deploying and Maintaining ExpressionEngine Using Version Control”
by Jason Hudnutt

2pm-3pm
“Performance Tuning ExpressionEngine”
by Matt Perry

3pm-4pm
“10 Ways to Improve Your ExpressionEngine Site Development”
by Ryan Irelan

4pm-5pm
“Five Minute Demos”
by You!

Cocktail reception

Full Session Details…

Location
1406 - 10th Avenue, Suite 200
Seattle, Washington
http://www.pravdastudios.com
See the map...

Have a Question?
Just ask...

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Recently I talked about Wordstream a new “kick-ass” keyword tool for PPC management. I just been told today that they recently launched a free version of the keyword tool: http://www.wordstream.com/keywords/

It seems better than wordtracker, and it is free.

And here’s a 1-minute video that shows how it works: http://www.youtube.com/v/gV-VB3P7frU

Try it out and comment back here if you like it.

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Take advantage of the early bird prices for IMC Vancouver on September 16-18 if you purchase your ticket before Friday Sept 4.

* IMC Vancouver 2009 will cover each of the important methods of marketing online in order to get the highest quality of traffic to your website.
* Learn the new industry best practices in converting more of your site visitors to: Spend more time on site, achieve better sales and user signup conversion, and better site engagement overall.
* IMC is a conference not only to get the best industry insight but also to meet and connect with those that are the writing the new rules of marketing in Internet Marketing today.

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