eMarketing101.net: Traffic Means Business   Contact UsSite Map

Previous Posts

Archives

November 2015
September 2015
October 2014
December 2013
April 2013
November 2012
October 2012
February 2012
September 2011
August 2011
July 2011
June 2011
April 2011
March 2011
January 2011
November 2010
August 2010
June 2010
April 2010
March 2010
February 2010
January 2010
November 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006

Complete Archives

Categories

AdHack

Search Marketing News

Annoyances

Black Hat SEO Techniques

Other Resources & Links

Blogging & RSS Promotion

Canadian Search Community

Canadian SEM Issues

SEM en Français

Domain Name Issues

eCommerce

Keyword Research

eMarketing 101 General

Francouver

Free Webcast

eMarketing 101 Projects

Google *Stuff*

eMarketing 101 Promotion

En Français

General

Hopstudios Projects

International SEM

Love & Please Share

Link Building Best Practices

Music

Musique (Francophone)

Video Content

PPC Planning

Personal

Search Engines Market Share

Search Marketing Smile

SEM *Must* Read!

Rants

eMarketing 101 News

PPC 101 Education

SEM Best Practices

SEM Events

SEM Glossary

SEM Studies & Research

SEM Whitepaper & Reports

SEM & Usability Experiments

SEM Local Events

SEO Advices for Beginners

SEO Planning for Beginners

SEMPO Canada Updates

SEO Tools

SEO Ranking Factors

Sports (Francophone)

Spectacular SEM Results

Vacation

Vision & Future Trends

ROI & Results

Web Analytics

Web Copywriting

Web Strategy Partners

White Hat SEO Techniques

Category Archives

Blogroll

Out of my Gord - By Gord Hotchkiss

GrokDotCom - By Brian Eisenberg

Link Building Best Practices Blog

Search Engine Watch

SEM Hints: Search Engine Marketing Hints, Tips & Tools For Online Businesses

Search Engine Land - by Danny Sullivan

Virtual Marketing Blog: Internet Marketing News, Reviews and Insights

Search Insider

SEMPO Global Search Marketing Blog

ClickZ Online Marketing News

Pandia Search Engine News

Search Marketing Expo News

SEMPO Canada Search Marketing Blog

SiteProNews SEO Blog

Complete Blog List

Feeds

  Web feed Main RSS feed

  Web feed Jobs feed

eMarketing blog

Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

1. CPC Cost Discrepancy
When comparing AdWords campaign reports from within Google Analytics versus YP’s monthly PPC reports, we noticed a discrepancy between the stated cost per click with a higher cost from YP’s own reporting. That difference is not significant but it remains unexplained. Considering the baseline to be around $5.00 per click, (which is a shameful amount per click for this client’s automotive repair industry to begin with) one can’t help but wonder if this alleged *overcharging* is systematic to the entire YP client roster and or if this is an isolated incident. According to some experts, this is a clever way to double dip on management fees, by hiding the PPC monthly management fees within the CPC metric itself. Or could it simply be a difference based on $USD currency vs $CAD currency? Assuming it is the case, why can nobody at YP Canada explain it?


2.  PPC Budget vs actual Cost Discrepancy
Another major concern my client raised right from the beginning was the actual reported monthly PPC budget-used, which was far lower in comparison to YP corresponding monthly invoicing. Long story short, the client received only 53% of the monthly spending compared to what they actually got billed for! Over the course of several years this resulted in a substantial unspent surplus PPC budget. For an industry that usually operates under a 15% PPC management fees, those of YP at 47% is a blatant rip off. Needless to say, YP has refused adamantly to either admit any wrongdoing or be helpful in resolving this with the client in any fair manner.

2013:
Cost: PPC Contract from 2013-05-09 to 2014-05-08 $4,000/month contract, total billed: $48,000
Received: YP reports show they spent $25,080.80 on PPC or 52.25% of the budget

2014:
Cost: PPC Contract from 2014-05-09 to 2015-05-08 $3,500/month total $42,000
Received: However, again YP reports show differently with $22,241.25 or 53% of the budget

It is quite fascinating that between 2013 and 2014, they had the opportunity to revisit the monthly contractual agreement to better reflect the actual delivery of traffic to this client and failed to do so.

3.  Management Fees, a lack of transparency
It gets worse. As part of this horror story, we were trying to determine what exactly is their PPC management fees monthly portion and what portion is payable to Google. In order to do so, we had to dig into the actual contract. During correspondence with the client, YP’s third party lawyer stated that the fees were disclosed on the initial contract and stated again within the monthly PPC performance reports. This is when I learned a new word: Obscurification. We scoured through several years of contracts, invoices and monthly reports but at no point could we be able to find any information detailing amounts for monthly management fees either in dollars or as a percentage. This obscurification of contractual agreement ends up being in total breach of Google’s SMB Third Party Partner policy which states clearly that any management fees must be clearly disclosed and made available to advertisers.

In lack of further evidence on management fees or legal explanation on this matter, a few calculations over 3 years brought us to the conclusion that YP Canada has been operating with a 47.42% profit margin on PPC management

4. Adwords Account Access & Ownership
And it keeps going. Another Google’s SMB Third Party Partner policy makes it clear that whoever is the supplier of such services, there has to be one account per advertiser and this account must be owned by the advertiser. The problem is, since the *contract* does not state anything about management fees, it is easy to imagine it does not include any information about account ownership.

After numerous and unfruitful discussions with Google Canada, they concluded that the client must own or at the very least have admin access to their AdWords account, but were unable and unwilling to help on this matter, and account access remained denied and consequently all historical data is lost along the way.   

Bonus: Intimidating Behaviour
Last but certainly not least, I was able to go through some of the last legal discussion between YP and my client and the tone of those discussions, the way to fail to admit any wrongdoing, the lack of explanation, clarity, support and empathy to address any concern only motivated us to document this story to the best of our ability. Any time the client brings up any issues or questions, YP was quick to dismiss them, either providing extremely vague answers or ignoring the issue altogether. Yet they appear very quick to remind the client about contract renewal.

Conclusion
From those various data points, our understanding is that YP Canada is deliberately misleading their customers, making it impossible for customers to follow the delivery of services, deciphering contractual information by hiding crucial elements including monthly management fees, in order to create alleged fraud. The lack of clarity makes it difficult to prove unless, as a YP customer, you are also a search marketing expert and even so, the writing of such contractual documentations & reporting make it virtually impossible.

If you have had a similar experience, please share it here and .(JavaScript must be enabled to view this email address).

Announcing a new SEMPO Event in Vancouver for SEMPO Cities Vancouver Search Engine Marketing Group on October 27, 2015

It is with great pleasure that SEMPO Cities Vancouver invites you to a special (and almost free!) Search Marketing Mini-Conference Tuesday October 27 at 5h30pm at Steamworks in Gastown (375 Water St, Vancouver, BC) presented by Bing Ads Canada & RTown. Bing Ads Canada will be presenting about the improvements made in the Bing Ads platform and why you need to be consider Bing Ads for your PPC campaigns.

You will also hear from Luke Aulin from RTown about Local Search in a Mobile-First World as well as multilingual opportunities in SEO & PPC Management & more. That’s why you need to attend. Places are limited so please register early. 

Please find more details here on the presentations and how to register:
http://bit.ly/1gRxZXt

Agenda:
5:30 to 5:45 - Welcome and Introductions
5:45 to 6:15 - Bing Ads in Canada
6:15 to 6:45 - RTown: SEO in a Mobile-First World
6:45 to 7:15 - LAT Multilingual on Chinese SEO
7:15 to 7:45 - SweetIQ on local search monitoring tool
7:45 Onwards, more drinks at Steamworks

Location:
Steamworks - Gastown
375 Water Street
Vancouver, BC

Price: $25 per person (includes dinner). Free for SEMPO Members

Register for this conference on the SEMPO Cities Vancouver: Digital Marketing Think Tank event page.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), SEMPO Cities Vancouver Leader

RSVP to this Meetup:
http://www.sempo.org/events/event_details.asp?id=676144&group=

Like our regular SEM-SEMPO Vancouver Meetups, it is FREE to attend if you are a SEMPO Member and it only costs $25 per person for Non-SEMPO Members. Please become a SEMPO member here at the discounted membership fee at only $125 with the same great list of benefits available to all SEMPO members.

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on October 2014 in Vancouver!

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Vancouver on Demystifying Bing in Canada & Technological Revolution with Acquisio PPC Management Software & Predicative Geo-Mapping Technologies.

After the summer break we start our new fall series of Vancouver SEM Meetup with presentation of Andrew Yang from Bing Ads Canada, that will cover latest developments with Microsoft’s PPC network as well as James Stewart from Acquisio PPC Management Software & Ben Critchfield from Predicative Geo-Mapping Technologies which will present on the technological revolution in PPC management. That should be a very interesting presentation. Our not so formal get together are all about the latest development in search marketing industry, obtain advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area.

Agenda:
5:30 to 5:45 - Welcome and Introductions
5:45 to 6:10 - Demystifying Bing Ads in Canada
6:10 to 6:35 - Acquisio Technological Revolution
6:35 to 7:00 - Predicative Geo-Mapping Strategies
7:00 Onwards, in a Bar nearby for happy hour (TBD)

Location:
Microsoft Office - Downtown Vancouver
1111 West Georgia St. Suite 1100
Vancouver, BC V6E 4M3

Price: Free (for SEMPO Members & Non-SEMPO Members)

Register for this meetup on the SEMPO Vancouver SEM Meetup page.

Demystifying Bing Ads in Canada
Did you know that according to comScore the Yahoo Bing Network is at 10% query share in Canada? That Bing Ads Editor is now 3x faster than a year ago? Join Andrew Yang, Search Evangelist for Bing Canada as he talks about the improvements made in the Bing Ads platform and why you need to be consider Bing Ads for your PPC campaigns.
Presenter: Andrew Yang

Technological Revolution of Digital Marketing
The term digital marketing automatically brings to mind thoughts of technology, however in recent years the reliance on technological tools or processes has become a mainstay in the world of SEM. In order to compete in the fierce world of digital marketing, automating, optimizing and efficiently managing are a must. James Stewart from Acquisio will be addressing the modern SEM agency’s reliance on technology and how best to streamline digital marketing operations.
Presenter: James Stewart

Optimizing PPC Investment through Geo-Mapping Strategies
Search Engine Marketers should be aware of the real world factors that influence online conversions. Location means much more than just proximity and geofencing, it’s a new dimension of PPC strategy giving marketers an edge over their competitors and the ability to gain top position for their best customers. Ben will share some war stories discussing the theory of location influencers for SEM, how current tools fall short, and give examples from clients.
Presenter: Ben Critchfield

Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/events/211356852/

Like our regular SEM-SEMPO Vancouver Meetups, it is FREE to attend if you are a SEMPO Member and it is exceptionally free as well for Non-SEMPO Members. Please become a SEMPO member here at the discounted membership fee at only $125 with the same great list of benefits available to all SEMPO members.

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on December 17 2013 in Vancouver!

SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub Downtown on The Inefficiency and Opportunity of Intraday PPC Auctions

We are very happy to invite you to the last event of 2013 of the SEM-SEMPO Vancouver Meetup, featuring James Stewart from Acquisio PPC Management Software, which will be presenting on The Inefficiency and Opportunity of Intraday PPC Auctions. That should be a very interesting presentation. Our not so formal get together are all about the latest development in search marketing industry, obtain advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area.

Therefore, the next SEMPO Vancouver SEM Meetup will be held on Tuesday December 17, 2013 at Ceilis Pub in Downtown Vancouver (670 Smith Street), starting at 6h00pm. For this SEM-SEMPO Vancouver Meetup, James Stewart, from the algorithmic optimizations team at Acquisio will be presenting on the The Inefficiency and Opportunity of Intraday PPC Auctions to Vancouver SEMPO members. As an SEM professional you deal with a huge number of variables within your campaigns. Two of these variables, when assessed together and controlled correctly, are capable of providing highly non-linear outputs within your campaigns. These are the two financial variables; bids and budgets.

The study of the intraday behavior of the financial variables has led to a deeper understanding of the auction environment in which all of SEM is working. How often should these variables be adjusted? Does the past really tell me my future? At what level of fidelity should I work to control my account?

Among these topics covered you will learn:

- How to assess an account’s intraday variation
- How budgets directly effect your CPCs
- The difference between historic modelling and reactionary bidding
- The power of driving statistically relevant account fidelity

Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the discounted membership fee at only $125 with the same great list of benefits available to all members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/events/154775232/

Like our regular SEM-SEMPO Vancouver Meetups, it is FREE to attend if you are a SEMPO Member and $10 only for Non-Members. Please become a SEMPO member here

Bing Ads Logo

We are very excited to invite you to the second edition of the SEMPO Canada Search Summit in Vancouver (BC) organized by SEMPO Canada and Bing Ads Canada, which will happen in Vancouver on May 14 2013 at the Empire Landmark, 1400 Robson Street.

SEMPO Canada Search Summit explores successful strategies for Search Marketing, presented by both Bing Ads Canada and Canadian Search Marketing experts. This year, we have quite a program for you that you do not want to miss.

Morning:
Learn where social media & search marketing intersect and why it matters. Discover the latest innovations on mobile and how fast the shrinking screens offer exploding opportunities. Learn about the latest Bing Ads Product Improvements and Yahoo! Bing Network Updates.

Learn more about each session & registration: http://sempo.site-ym.com/events/event_details.asp?id=314288&group=

Afternoon:
We have sessions about the objective comparison between Bing Ads & Google Adwords as well as a DIY SEO Audits - Give Your Site a Check-Up. Finally, reporting and analytics for PPC campaigns & the 10 SEO Metrics Everybody Should be Able to Report on Every Day.

Learn more about each session & registration: http://sempo.site-ym.com/events/event_details.asp?id=314288&group=

Date: May 14th 2013, 8:30am - 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $49 per person (Non-SEMPO Members). Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free. Please login at sempo.org with your SEMPO account to get your free registration.

If you are not a SEMPO member yet, do not miss this great opportunity to join a growing global community of search marketing professionals and make your contribution to this fast expanding industry!
Join SEMPO now for only $125 and attend this exciting event for free, plus receive all the benefits of SEMPO membership for 12 months, including discounts to search marketing events, training at SEMPO Institute, access to library and free webinars!

For more details and registration for this event please visit SEMPO Canada Search Summit page.

We need volunteers!
SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees.
We also need people to work at registration tables to serve attendees with registrations, badges, etc. Please reply if you are willing to help us with hosting this event, we will really appreciate this.
Please spread the word about this great event through your blogs, Facebook, Twitter, etc. Thanks & look forward to seeing you there.

The SEMPO Canada team

SEMPO Vancouver SEM Meetup: December 4, 2012 at Ceilis Pub Downtown

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on December 4 2012 in Vancouver!

We are very happy to invite you to the second event of the SEMPO Canada Roadshow, featuring the very energetic Krista Larivière which will be presenting on the SEMPO Canada Roadshow: 10 SEO Metrics Every Company Should Be Able to Report On. That should be a very interesting presentation. Our not so formal get together are all about the latest development in search marketing industry, obtain advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area.

Therefore, the next SEMPO Vancouver SEM Meetup will be held on Tuesday December 4, 2012 at Ceilis Pub in Downtown Vancouver (670 Smith Street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Krista Larivière, CEO of gShift Labs will be presenting on the SEMPO Canada Roadshow: 10 SEO Metrics Every Company Should Be Able to Report On to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the discounted membership fee at only $125 with the same great list of benefits available to all members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/90014522/

Unlike our other SEMPO Vancouver SEM Meetups, you DO NOT need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on October 30 2012 in Vancouver!

We are very happy to invite you to the first event of the SEMPO Canada Roadshow, featuring the latest advancements at Yahoo! Bing Network. Our not so formal get together are all about the latest development in search marketing industry, obtain advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area. We are continuing this fall series of events with presentation from Andrew Yang from Bing Canada on SEMPO Canada Roadshow: Yahoo! Bing Network in Vancouver, Canada .

Therefore, the next SEMPO Vancouver SEM Meetup that will be held on Tuesday October 30, 2012 at Ceilis Pub in Downtown Vancouver (670 Smith Street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Andrew Yang will be presenting on the SEMPO Canada Roadshow: Yahoo! Bing Network in Canada to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the discounted membership fee at only $125 with the same great list of benefits available to all members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/86742512/

Unlike our other SEMPO Vancouver SEM Meetups, you DO NOT need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on October 9 2012 in Vancouver!

Summer is sadly over and it’s time to start our meetings again to keep up with latest development in search marketing industry, get advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area. We are starting this fall series of events with presentation from Bennett Lee & Jennifer Lee on Legal Aspects of Internet Marketing. Contracts, Copyright, Anti-Spam Legislation.

Therefore, the next SEMPO Vancouver SEM Meetup that will be held on Tuesday October 9, 2012 at Ceilis Pub in Downtown Vancouver (670 Smith Street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Bennett Lee & Jennifer Lee will be presenting on the Legal Aspects of Internet Marketing. Contracts, Copyright and Anti-Spam Legislation. to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the discounted membership fee at only $125 with the same great list of benefits available to all members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/83864102/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.

Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.

To learn more visit the website at http://www.emetrics.org/toronto/

5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .(JavaScript must be enabled to view this email address).

1. Get the latest online marketing and advertising trends and insights from people and organizations leading the way:
·      Gary Fearnall, LinkedIn Canada
·      Paula Gignac, IAB Canada
·      Michal Lorenc, Google Canada
·      Alfredo Tan, Facebook Canada

2. Get up to speed with Content Strategy and a framework for managing the content landscape.

3.    Learn from fellow marketers, communicators and community managers how social media and community development go hand in hand providing the opportunity for more meaningful conversations and connections.

4.    Get introduced to new advertising opportunities that allow for improved targeting; learn the essentials of re-targeting; and how ad exchanges and demand side platforms can deliver top results.

5.    Get inspired by some of the most innovative thinkers of our time. Learn firsthand lessons from a top international agency and one of the most “liked” brands in North America and what it took to launch an award-winning, multi-platform campaign.

Join us at the Internet Marketing Conference - IMC Vancouver October 3-4 where over thirty leading experts and major brands share their wisdom on:

Content Strategy:
Understanding the Content Landscape
Content Marketing: Managing, Measuring, Evaluating

Social and Mobile Marketing:
TV Goes Social
Geo-Social Media
Innovation in Cross-Platform Marketing

Community Strategy:
Re-defining “Community” in a Digital World
Community Communications Case Studies

Trends, Insights and Performance
The Human Side of Marketing Analytics
Campaign Success Metrics and Attribution
Digital Marketing Trends
Mobile Marketing and Commerce for 2012

Campaigns and Commerce:
Ad Networks, Exchanges and Re-targeting
Conversion Optimization Strategies
Social Commerce and Advertising
Optimizing the Customer Experience

Explore, discuss and debate the best digital strategies.  With four tracks and 25+ sessions you can customize the agenda to best fit your needs.

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!

Summer is almost over and it’s time to start our meetings again to keep up with latest development in search marketing industry, get advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area. In last two months SEMPO Canada working group added 24 new members, mostly from Greater Vancouver area, and we continue to work to grow our membership. We are starting this fall series of events with presentation from one of new SEMPO Canada members - Matt Astifan from Web Friendly.

Therefore, the next SEMPO Vancouver SEM Meetup that will be held on Tuesday September 13, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Matt Astifan will be presenting on the Social Science Of Facebook Marketing to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the newly discounted membership fee at only $125 with the same great list of benefits available to all members.

The Social Science Of Facebook Marketing
Most businesses spend money on building a Facebook Page as a “secondary” website. However, with statistical data from Facebook data analysis company PageLever, it’s been proven that this strategy does not convert fans into customers. In fact, 93% of users NEVER RETURN to a Facebook Page after they click the “Like” button.

In his presentation “The Social Science Of Facebook Marketing” Matt Astifan from Web Friendly guides you through an in-depth analysis of how to engage customers and use Facebook Pages to retain new and repeat customers for your business.

You will learn how to:
  Take Advantage Of Facebook News-Feed Optimization (NFO), What Experts Say Is The “New” SEO
  Create A Custom Facebook Landing Page To Convert Over 32% Of Visitors Into Likes
  Implement a Facebook Strategy That Has Distributed Over 10,000 Downloads Of Free eBooks & Reports
  See 3 Facebook Advertising Designs That Convert A Click-Through-Rate Of Over 4% (average CTR of Facebook Ads is 0.04%)
  Increase Your Likes By More Than 800% In 90 Days (targeted/authentic fans)
  Use Facebook’s International Advertising Strategies To Grow Your Fan Count (less targeted, with larger numbers)
  Double Your Engagement With 8 Facebook Marketing Mindsets

About Matt Astifan

Matt Astifan is an Internet entrepreneur and the President of Web Friendly, a Vancouver-based school for educating, inspiring and connecting professionals to new media strategies. Last year Matt presented to more than 500 business professionals through live presentations, and reached thousands more online. Matt works individually with clients, and also provides workshops and private corporate training. He is also the co-founder and organizer of Internet Masterminds Group, a rapidly growing not-for-profit organization which offers weekly meeting on Internet marketing related topics to its 600 plus members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/31396972/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Two weeks ago, June 29th, we had the first ever SEMPO Canada Search Summit in Vancouver organized by SEMPO Canada and Google Canada teams. We were discussing this idea with Google Canada team for several weeks, everybody was agreed that through the year Vancouver doesn’t have any major Internet marketing events except annual IMC (Internet Marketing Conference) in the fall, and finally we came with the date that was acceptable for both teams.

I was one of organizers of this event, mostly responsible for finding the place to host this event and setting up the venue. We had only three short weeks to set everything up and it put a lot of pressure on those involved in preparing presentations and venue, marketing and selling tickets for this one-day conference. With a help from Sophia Shakia, our volunteer event coordinator, we were able to get a great deal from Empire Landmark Hotel at 1400 Robson St., which offered us to rent a big ballroom with catering service for reasonable fee. We spreaded information about this conference through all local online marketing meetups, SEMPO Canada’s LinkedIn group, and our personal contacts and at the end we were had more than 100 people registered. This event was free for SEMPO members and Google clients in the area, for the rest of the public tickets were offered at $99 that included breakfast and lunch as well.

The main goal of SEMPO Canada Search Summit was to provide local search marketers with opportunity to explore new Search Marketing strategies through presentations prepared by both Google and SEMPO experts and let them opportunity to communicate face-to-face with Google team, ask questions, get quick reviews of sites and ad campaigns.

SEMPO Canada team made opening presentation with a quick review of SEMPO and SEMPO Canada working group, about organization’s mission and goals, global reach and recent activities here in Vancouver. It also presented 2011 State of Search Market report.

Google Canada team made several presentations about latest innovations in search introduced by Google, and latest trends in mobile advertisement and Social Media, just one day after Google+ social network was officially launched.

Q&A session in the afternoon lasted for almost 40 min. and everybody was given a chance to ask a question directly to Google team members. Some of the attendees were able to get their Google AdWords accounts reviewed on the spot

General feedback from most of the people show us that Search Summit was a great success, which we hope will become a regular annual event for search marketers working here in Greater Vancouver area. It was obvious how excited Google team was about the results of this event which makes me to believe we can expect the same event to be organized in other Canadian cities and here in Vancouver again next year.

SEMPO Canada team is also very happy to report about signing 22 new SEMPO members which is a great news for Canadian Search Marketing industry. We hope these new members will become an active supporters for organization. We are going to follow up with all new members soon to make sure they are informed about all local events organized by SEMPO Canada and actively participate in them.

Canada Day Google

We are very excited to invite you to the first ever SEMPO Canada Search Summit in Vancouver (BC) organized by SEMPO Canada and Google Canada teams, which will happen in Vancouver on June 29 at the Empire Landmark, 1400 Robson Street.

SEMPO Canada Search Summit will explore successful strategies for Search Marketing, presented by both Google Canada and SEMPO Canada experts. Learn how important the “Three Be’s” - Be Found, Be Engaging, and Be Accountable - are to a successful marketing campaign. Discover latest innovations in search, including Advanced Search Formats, Location Extensions, Click to Call Ads, Longer Ad Headlines, Sitelinks. Get better understanding about Search Marketing industry through perspective and insights as seen through the eyes of both agencies and advertisers. Learn about latest trends in mobile advertisement and Social Media.

Date: June 29th 2011, 9:00am - 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $99 per ticket. Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free. Please login to your SEMPO account to get your free registration.

If you are not a SEMPO member yet, do not miss this great opportunity to join a growing global community of search marketing professionals and make your contribution to this fast expanding industry!

Join SEMPO now for only $125 and attend this exciting event for free, plus receive all the benefits of SEMPO membership for 12 months, including discounts to search marketing events, training at SEMPO Institute, access to library and free webinars!

For more details and registration for this event please visit SEMPO Canada Search Summit page.

We need volunteers!

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees.

We also need people to work at registration tables to serve attendees with registrations, badges, etc. Please reply if you are willing to help us with hosting this event, we will really appreciate this.

Please spread the word about this great event through your blogs, Facebook, Twitter, etc. Thanks & look forward to seeing you there.

SEMPO Canada team

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on May 5 in Vancouver, Fusion 2011 Pre-Conference Meetup!

We are happy to inform you about first annual Fusion Conference in Vancouver organized by IIMA. Conference will be held at Marriott Renaissance Hotel on May 6th 2011, 8:00am - 6:00pm. Fusion 2011 brings thought leaders from the Digital Marketing industry to exchange ideas and reveal trends that highlight how Search, Social Media and Mobile marketing are fusing to redefine how consumers are engaging brands; and communicates the understanding of the shifting online landscape.

For more details and registration for this event please visit Fusion 2011 page. Please spread the word about this great event through your blogs, tweets, etc.

SEMPO Canada, as one of the sponsors of this conference, will host next meetup as a pre-conference event on May 5, 2011 at Relish Pub (888 Nelson St. in downtown Vancouver) starting at 6:30 pm. We invite all the conference speakers, attendees and organizers to get together and have a great time before busy conference day. It will be a great opportunity to meet new people who work in the Internet Marketing industry and celebrate the launch of new event with a beer and a good food.

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees. 

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/17322743/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on April 4 in Vancouver!

Here is the first SEMPO Vancouver SEM Meetup that will be held on Monday April 4, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this first SEMPO Vancouver SEM Meetup, we will be discussing among SEMPO members what we would like to do with this exclusive group of Search Engine Marketing (SEM) professionals, especially now that all of the rules have changed as part of SEMPO, including the newly discounted membership fee at only $125 with the same great list of benefits available to all members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/16787714/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Page 1 of 22 pages  1 2 3 >  Last »