eMarketing101.net: Traffic Means Business   Contact UsSite Map

eMarketing blog

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative. 

  Web feed Main RSS feed

eMarketing jobs

01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

  Web feed Jobs feed

Advertising:

Upcoming Events

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative. 

SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub Downtown

SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub in Downtown Vancouver (670 Smith Street) on The Inefficiency and Opportunity of Intraday PPC Bids by Aquisio PPC Management Software

Client Testimonial


“From the numerous conversations and meetings I have had with Alex over the years as well as having the pleasure of co-founding SEMPO Canada with him, I can honestly say that his grasp and in depth understanding of SEO and SEM is some of the best I have encountered. I would highly recommend Alex as an excellent choice if you are looking for a professional search engine marketing specialist.”

/// Ken Jurina
President
Epiar.com
Read more...

Term Definition

Contextual Link Inventory /// To supplement their business models, certain text-link advertising networks have expanded their network distribution to include "contextual inventory". Most vendors of "search engine traffic" have expanded the definition of Search Engine Marketing to include this contextual inventory. Contextual or content inventory is generated when listings are displayed on pages of Web sites (usually not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Often this matching method is validated by measuring the number of times a viewer clicks on the displayed ad.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


SEMPO Canada: Canadian Search Engine Marketing Professional Association

SEMPO Canada Group on LInkedIn: Canadian Search Engine Marketing Professional Association on LinkedIn

TOP SEO in Canada, based in Vancouver (BC) Canada

TOP SEO Basic Member Logo: Vancouver BC eMarketing 101 SEO Services Vancouver

Search Engine Workshop Certification: Vancouver BC eMarketing 101 SEO Services Vancouver

About Alexandre Brabant

Alexandre Brabant, BComm
Trilingual Senior Search Marketing Specialist
(English, French & Spanish)
eMarketing101.ca
Co-Chair, SEMPO Canada

Alexandre Brabant, Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Specialist in Vancouver (BC) Canada on Linkedin


Alexandre (Alex) Brabant is the owner of eMarketing 101, a leading search marketing consultant to the travel and tourism industry.

Prior to founding eMarketing 101, Alex worked as a eBusiness marketing manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading destination-focused travel Web sites.

He also worked as a search marketing specialist for Teligence Communications and as a director of search marketing for Cossette Communications.

Alex continues to be a Canadian leader in search engine marketing innovation with his work with clients such as Whistler.com, Banff Lake Louise Tourism, Brewster and many more.

Alex is also co-chair and co-founder of the SEMPO Canada Working Group, part of the Search Engine Marketing Professional Organization (SEMPO) and continues his leadership role by building the search marketing industry wherever it is needed.

Alexandre Brabant's Facebook Profile

Alexandre Brabant & eMarketing 101 Twitter Profile