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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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Client Testimonial

“While I’ve only just started to work with him, I know Alex is going to be a great asset to our shared project. He’s going to deliver excellent results and has an amazing insight into the SEM industry.”

/// Travis Smith
Web Developer

Term Definition

Crawler /// Component of search engine that gather listings by automatically "crawling" the web. A search engine's crawler (also called a spider or robot), follows links to web pages. It makes copies of the web pages found and stores these in the search engine's index.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

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About Alexandre Brabant

Alexandre Brabant, BComm
Trilingual Senior Search Marketing Specialist
(English, French & Spanish)
Co-Chair, SEMPO Canada

Alexandre Brabant, Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Specialist in Vancouver (BC) Canada on Linkedin

Alexandre (Alex) Brabant is the owner of eMarketing 101, a leading search marketing consultant to the travel and tourism industry.

Prior to founding eMarketing 101, Alex worked as a eBusiness marketing manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading destination-focused travel Web sites.

He also worked as a search marketing specialist for Teligence Communications and as a director of search marketing for Cossette Communications.

Alex continues to be a Canadian leader in search engine marketing innovation with his work with clients such as Whistler.com, Banff Lake Louise Tourism, Brewster and many more.

Alex is also co-chair and co-founder of the SEMPO Canada Working Group, part of the Search Engine Marketing Professional Organization (SEMPO) and continues his leadership role by building the search marketing industry wherever it is needed.

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