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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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Client Testimonial



“Alexandre is one of the most focused individuals I’ve had the pleasure of working with. His determination and dedication to get his ideas to fruition are second-to-none. In terms of eBusiness Marketing initiatives, if you ever need anyone to help you get something done with excellent results, Alexandre is the one to talk to.”

/// Marco Battilana
Web Content Producer
Resort Reservations Network (Intrawest)
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Term Definition

Search Engine Optimization /// The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. In the past, has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing itself has taken over for this. Also called SEO.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

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About Alexandre Brabant

Alexandre Brabant, BComm
Trilingual Senior Search Marketing Specialist
(English, French & Spanish)
eMarketing101.ca
Co-Chair, SEMPO Canada

Alexandre Brabant, Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Specialist in Vancouver (BC) Canada on Linkedin


Alexandre (Alex) Brabant is the owner of eMarketing 101, a leading search marketing consultant to the travel and tourism industry.

Prior to founding eMarketing 101, Alex worked as a eBusiness marketing manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading destination-focused travel Web sites.

He also worked as a search marketing specialist for Teligence Communications and as a director of search marketing for Cossette Communications.

Alex continues to be a Canadian leader in search engine marketing innovation with his work with clients such as Whistler.com, Banff Lake Louise Tourism, Brewster and many more.

Alex is also co-chair and co-founder of the SEMPO Canada Working Group, part of the Search Engine Marketing Professional Organization (SEMPO) and continues his leadership role by building the search marketing industry wherever it is needed.

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