Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are.
08/10 /// Digital Engagement Leader - Imagine 1 Day Charity (imagine1day.org) - Vancouver (BC) Canada;
Imagine 1 Day Charity (imagine1day.org)
02/08 /// Webmaster/Web Marketing Specialist - Reliance Foundry - Surrey (BC) Canada;
Reliance Foundry Inc
01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)
01/05 /// Experienced Search Engine Optimization Strategist - Smartt Net (Smartt.com) - Vancouver (BC) Canada;
Smartt Net (Smartt.com)
09/16 /// Online Copy Writer and Blogger (SEO) - Cymax Stores (cymax.com) - Vancouver (BC) Canada;
Cymax Stores (cymaxstores.com)
06/09 /// Marketing Writer & Online Content Manager - Reliance Foundry (bollards.ca) - Surrey (BC) Canada;
Reliance Foundry (bollards.ca)
04/15 /// (Seriously Underpaid) Website Marketing Associate - Save On Lens (1-save-on-lens.com) - Richmond BC;
Save On Lens (1-save-on-lens.com)
04/15 /// Digital Marketing Manager - Vision Critical (VisionCritical.com) - Vancouver (BC) Canada;
Vision Critical (VisionCritical.com)
04/15 /// Online Marketing Specialist - Focus on the Family (focusonthefamily.ca) - Langley (BC) Canada;
Focus on the Family (focusonthefamily.ca)
SEMPO Cities Vancouver Mini-Conference: October 27, 2015 at Steamworks in Gastown (375 Water Street) on Bing Platform Review and Product Road Map & SEO in a Mobile-First World, Multilingual SEO and More.
SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver
SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative.
“Alex was, and still is, the best search engine marketer I’ve ever worked with. He’s so much better than other people who call themselves search engine marketers. And, if you hire him, you’ll see how they’re leagues apart in results.”
/// James Sherrett
Resort Reservations Network (Intrawest)
Robots.txt /// A file written and stored in the root directory of a website that restricts the Search Engine spiders from indexing certain pages of the website. This file is used to disallow certain spiders from seeing files that you not want them to see. You can also prevent a certain spider to look at any of the web pages through this file.
Read about it on my Search Marketing blog
About Alexandre Brabant
Alexandre Brabant, BComm
Trilingual Senior Search Marketing Specialist
(English, French & Spanish)
Co-Chair, SEMPO Canada
Alexandre (Alex) Brabant is the owner of eMarketing 101, a leading search marketing consultant to the travel and tourism industry.
Prior to founding eMarketing 101, Alex worked as a eBusiness marketing manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading destination-focused travel Web sites.
He also worked as a search marketing specialist for Teligence Communications and as a director of search marketing for Cossette Communications.
Alex continues to be a Canadian leader in search engine marketing innovation with his work with clients such as Whistler.com, Banff Lake Louise Tourism, Brewster and many more.
Alex is also co-chair and co-founder of the SEMPO Canada Working Group, part of the Search Engine Marketing Professional Organization (SEMPO) and continues his leadership role by building the search marketing industry wherever it is needed.