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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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“We think Alex is great. He’s very good at SEM and SEO.”

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Web Developer
Hop Studios

Term Definition

Spider /// Also known as a bot, robot, or crawler. Spiders are programs used by a search engine to explore the World Wide Web in an automated manner and download the HTML content (not including graphics) from web sites, strip out whatever it considers superfluous and redundant out of the HTML, and store the rest in a database (i.e. its index). Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam). A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies. A spider is a robot sent out by search engines to catalog websites on the internet. When a spider indexes a particular website, this is known as 'being spidered'.

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Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

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About Alexandre Brabant

Alexandre Brabant, BComm
Trilingual Senior Search Marketing Specialist
(English, French & Spanish)
Co-Chair, SEMPO Canada

Alexandre Brabant, Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Specialist in Vancouver (BC) Canada on Linkedin

Alexandre (Alex) Brabant is the owner of eMarketing 101, a leading search marketing consultant to the travel and tourism industry.

Prior to founding eMarketing 101, Alex worked as a eBusiness marketing manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading destination-focused travel Web sites.

He also worked as a search marketing specialist for Teligence Communications and as a director of search marketing for Cossette Communications.

Alex continues to be a Canadian leader in search engine marketing innovation with his work with clients such as Whistler.com, Banff Lake Louise Tourism, Brewster and many more.

Alex is also co-chair and co-founder of the SEMPO Canada Working Group, part of the Search Engine Marketing Professional Organization (SEMPO) and continues his leadership role by building the search marketing industry wherever it is needed.

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