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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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SEMPO Cities Vancouver Mini-Conference: October 27, 2015 at Steamworks in Gastown (375 Water Street) on Bing Platform Review and Product Road Map & SEO in a Mobile-First World, Multilingual SEO and More.

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative. 

Client Testimonial



“Alex presented his dynamic and interactive workshop called “eMarketing101: Preliminary Steps” to our entrepreneurs in training at the YMCA New Ventures Network.  Everyone was in awe of his vast knowledge about the subject of search marketing and they now understand how critical using the right keywords in their website can be.  Alex has a great depth of knowledge and years of experience helping businesses to optimize their websites.”

/// Cheryl McNicol
Business Advisor
YMCA Vancouver Downtown
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Term Definition

Optimization /// Changes made to a web page to improve the positioning of that page with one or more search engines. A means of helping potential customers or visitors to find a web site. Optimization may involve design/layout changes, new text for the title-tags, meta-tags, alt- attributes, headings, and changes to the first 200-250 words of the main text. A large image map at the top of a page should be moved further down the page. Frames should be avoided (unless navigational links are also provided within the frames).

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Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

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About eMarketing 101 Search Marketing Vancouver & Kelowna (BC) Canada


The idea of Vancouver eMarketing 101 came a long time ago from my passion for search marketing, but more specifically the idea of how to make more money from the Web (or how to make money, period).

Online customers are already searching to find you. This means that most of the advertising cost is incurred by the customer because they’ll need a computer, Internet connection, the time to search for you, and so on.

Your customers are already heavily pre-qualified before you even meet them. What that means for Web-based businesses is the ROI is unbeatable.

Online traffic and revenues follow a positive relationship no matter what your conversion rate is. If you want to generate more sales from your online channel, your traffic calculated in visitors and page views MUST increase.

How to capitalize on that consumer-initiated interaction through searching is what fuels my passion by becoming the best at it. I consider myself an expert, having more than 7 years experience in search marketing.

Like any entrepreneur, I think of ways to bring a business to the next level. Comprehensive search engine marketing plans are definitely part of the mix.

Since education is also an important part of the process, I regularly organize or mention search marketing seminars and conferences you should attend.

Find information about upcoming events and start learning about the new and fascinating field of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).