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5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code:

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code:

SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!

Client Testimonial



"This is just a few words to thank you for an extremely informative and colourful seminar on e-marketing the other night.  I first thought that 4 hours would be long and maybe a little boring but I was surprised when I realized it was already over.  I would have taken more. As a "non expert" I found your seminar easy to follow and a real eye opener.”

/// Johane Thibault
General Manager
Holiday Inn North Vancouver
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Term Definition

Algorithm /// A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query.

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Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


SEMPO Canada: Canadian Search Engine Marketing Professional Association

SEMPO Canada Group on LInkedIn: Canadian Search Engine Marketing Professional Association on LinkedIn

TOP SEO in Canada, based in Vancouver (BC) Canada

TOP SEO Basic Member Logo: Vancouver BC eMarketing 101 SEO Services Vancouver

Search Engine Workshop Certification: Vancouver BC eMarketing 101 SEO Services Vancouver

About eMarketing 101 search marketing Vancouver BC Canada


The idea of Vancouver eMarketing 101 came a long time ago from my passion for search marketing, but more specifically the idea of how to make more money from the Web (or how to make money, period).

Online customers are already searching to find you. This means that most of the advertising cost is incurred by the customer because they’ll need a computer, Internet connection, the time to search for you, and so on.

Your customers are already heavily pre-qualified before you even meet them. What that means for Web-based businesses is the ROI is unbeatable.

Online traffic and revenues follow a positive relationship no matter what your conversion rate is. If you want to generate more sales from your online channel, your traffic calculated in visitors and page views MUST increase.

How to capitalize on that consumer-initiated interaction through searching is what fuels my passion by becoming the best at it. I consider myself an expert, having more than 7 years experience in search marketing.

Like any entrepreneur, I think of ways to bring a business to the next level. Comprehensive search engine marketing plans are definitely part of the mix.

Since education is also an important part of the process, I regularly organize or mention search marketing seminars and conferences you should attend.

Find information about upcoming events and start learning about the new and fascinating field of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).