On September 16-18, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association, will be attending the Internet Marketing Conference in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (TBD) and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Many members from the local Search Marketing Community & also members of SEMPO Canada will be present. The Internet Marketing Conference Vancouver will be held at the (hotel to be confirmed) in Vancouver (BC) Canada. Don’t miss this great local opportunity to learn more about Internet Marketing.

“I found Alexandre easy to work with and passionate about Search Engine Marketing. To him, SEM is an adrenaline rush; the ideal attitude for a SEM expert. His knowledge of the subject was excellent and he delivered the results. In the few months that he worked on our business, he lowered our cost-per-click, increased our traffic and improved our conversion rate. Can’t ask for much more than that.”

/// Eric Lowe
Online Marketing Specialist
Tourism British Columbia
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Permission Marketing /// Marketing centered around obtaining customer consent to receive information from a company. Coined and popularized by Seth Godin, permission marketing is the opposite of traditional interruption marketing. Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, "turning strangers into friends, and friends into customers." Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.

/// Read the Glossary

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog

About eMarketing 101 Search Marketing Vancouver BC Canada

The idea of Vancouver eMarketing 101 came a long time ago from my passion for Search Marketing but more specifically, how to make more money from the Web (or how to make money, period). I am also passionate about the idea that online, your customers are searching to find you. Since this is the case, most of the advertising cost is incurred by your potential customers. Because they need an operating computer, an internet connection, time and so on, they are already heavily pre-qualified before you even start talking to them. Guess what, the ROI is unbeatable.

Online traffic and revenues follow a positive relationship with one another, no matter what your conversion rate is. Therefore, if you want to generate more sales from your online channel, your traffic, calculated in visitors and page views, MUST increase. How to capitalize on that consumer initiated interaction through the exercise of searching is what has always fueled my passion of becoming the best at it. I rightfully consider myself an expert, having more than 7 years of experience in Search Marketing. That’s basically what you need to know if you consider hiring me for your Search Marketing project.

As any entrepreneur, I have always been thinking of ways to bring the business to the next level and comprehensive search engine marketing plans should definitely be part of the mix. Since education is an important part of the process, I regularly organize or mention Search Marketing Seminars & Conferences you should attend. You can find information on upcoming events and start your learning progress in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). This new field is fascinating & I am confident you would be thrilled of learning the ABC of Search Marketing.